Sparks

Sparks, brothers Ron and Russell Mael, release “JanSport Backpack,” the second single from their upcoming album, MAD!, and announce the album will be released May 23rd via Transgressive Records. The band also reveals full details of MAD!’s artwork, tracklisting, and formats.

Ever the masters of the musical vignette, “JanSport Backpack” is a bittersweet pop song portraying a fading love in Sparks’ inimitable fashion, her JanSport backpack a sad reminder of a relationship on the rocks.

Ron Mael is one of our most acutely perceptive observers of social mores. In a different discipline – dramaturg, cartoonist, novelist, cineaste, chronicler – he’d be a Moliere, a Hogarth, a Fitzgerald, an Altman, a Swift. He just happens to work within the medium of popular song. His brother Russell Mael has the asset of a talent to put those observations across in a uniquely arresting manner, captivating as a frontman and gifted with a countertenor voice of extraordinary range. The alchemy between Ron on keys and Russell on vocals – Two Hands, One Mouth, to invoke the name of one of their tours – is simply what they do. And they’ve rarely done it better than on MAD!.

MAD! finds Ron and Russell examining cultural phenomena such as branded backpacks, tattoos, performative devotion (whether to a God, a lover, a celebrity or a sports team), the hegemony of banter, and the rise of influencers. The satire is never on-the-nose, always retaining enough ambiguity for the listener to fill in the blanks. And the exquisitely unusual lexicon (you won’t hear the word “epistemology” on many other albums this year) and cultural references (“Howard Hughes in Jordan 2s” on the previously released lead single “Do Things My Own Way”), leap out on every listen.

Musically there are nods to New Wave, Synthpop, Art Rock and Electronic Opera – all genres Sparks had hands in pioneering, or straight-up invented. When you hear echoes of other artists, from Air to Shostakovich, you remind yourself that they’re all people who Sparks influenced in the first place. (Well, maybe not Shostakovich.) Ultimately, however, MAD! is a modern record, which belongs in, and speaks to, the modern world.